Kingis Ice Cream
Kingis is a classic Finnish ice cream with a big chocolate heart. A heartbreaking TVC told a story of a young bloke with an extremely big heart. A tail directed to a campaign page where on could choose his favorite ending to the story. Then the one could have a test how big is ones heart and the test result affected to his hometown’s results. At the end the campaign page was a battlefield between finnish towns. ”The town with a biggest heart” was published and Kingis had a town party there. The sales of Kingis during the campaign grew 21 % more than the market overall.