The Taste of the Champion - Prisma
Prisma is a Finnish hypermarket chain whose service pledge is “Good but cheap.” It is well known that Prisma is cheap. In 2015 marketing created a new concept to brighten the image of their range of products. It presented a whole new sport: blind testing. The uncontested champion of the sport is Pekka Makkonen. In 2016 Makkonen received a challenger from Japan. The chronological advert series follows the clash of the two masters of taste.