Web film for McDonald’s with hidden Bic Mac in it.
There is no subtitles in the presentation film, but the idea for this McDonald’s campaign is that there was a hidden Big Mac in the web campaign film. And once you found it by hoovering the film you got rewarded and it redirected to website with additional introduction and presentation.
Campaign won gold for Grand One Cyber Awards in Finland.
Big Mac, interaktiivinen filmi. Grand One 2014 Voittaja, Vuoden verkkomainos.