Pågen Bakery pre-rolls
15 seconds pre-roll ads with a big logo on the top left corner. Exactly. Why not to make the whole idea around that feature. Pågen is a Swedish bakery selling naturally good packaged fresh bread. Campaign for the Finnish market.
The campaign also has some traditional Point-of-Sale materials for the groceries. It has been a success and products have sold out at times. And the client is very happy.